Mukesh Kumar Mishra

  BUSINESS IN THE DIGITAL ERA Business in the digital era is characterized by the widespread use of technology and the internet to transform and enhance various aspects of business operations. It has revolutionized the way companies operate, communicate, market, and sell their products or services. Here are some key aspects of business in the digital era: Ø   Online presence: Having a strong online presence is crucial for businesses in the digital era. This includes having a website, active social media profiles, and utilizing various online marketing channels to reach and engage with customers. Ø   E-commerce: The rise of e-commerce has transformed the way products and services are bought and sold. Online shopping platforms allow businesses to reach a global customer base and offer convenient purchasing options for consumers. Ø   Data-driven decision-making: Digital technologies generate vast amounts of data, and businesses can leverage this data to gain insights into custo

  DIGITAL MARKETING Digital marketing refers to the promotion of products or services using various digital channels and technologies. It encompasses a wide range of online marketing strategies and tactics designed to reach and engage a target audience, drive traffic to websites or online platforms, and ultimately convert leads into customers. Digital marketing utilizes the internet and digital devices such as computers, smartphones, tablets, and social media platforms to connect with potential customers. Here are some key components and strategies commonly employed in digital marketing: Ø   Search Engine Optimization (SEO ): SEO involves optimizing websites and online content to improve their visibility and rankings in search engine results pages (SERPs). It focuses on factors such as keyword research, on-page optimization, link building, and user experience to enhance organic (non-paid) search engine visibility. Ø   Pay-Per-Click Advertising (PPC): PPC advertising involves